1. A corporate image - 100% in keeping with your existing image
2. The site must interface with the major search engines
3. The design has to be fast and download very quickly
4. Information should be arranged logically
5. Navigation should be simple but effective
6. Marketing message should be obvious
7. Response processes should be easily found, filled out and sent - providing all the information required
8. All opportunities to re-employ the captured contact information should be exercised
9. Opportunitys to develop loyalty or membership programs should be considered
10. Web site tracking must be employed in order to measure outcomes so that you have a full account of how the site is traveling and where your business is being generated from

Unfortunately there are no short cuts!